NIKE /Kyrie 1 Signature Launch Event, NYC
Nike has had many signature athletes over its 40 year history, Michael Jordan, Bo Jackson, Charles Barkely
and more recently Kobe Bryant, Lebron James and Kevin Durant.
To announce their latest ambassador, Nike invited 20 of the worlds sneaker and sports media as well as 1 million Facebook viewers (via live web stream) to New York to witness the induction of Cleveland Cavaliers All Star point guard Kyrie Irving
into this exclusive club.
We were asked to set the visual language for the event, curate a signature athlete gallery that illustrated previous
athletes and their shoe, as well as design the main presentation room- working closely with the Nike Global Communications group, the production company and Facebook. We used the existing Kyrie Logo and incorporated it with the pattern from the shoe to create an exclusive invitation that we designed and managed the production and was delivered in a wax sealed envelope.For the athlete gallery, we worked closely with Nike DNA to pull the most impactful shoes as well as researching
athlete imagery from Getty.
Fabrication and installation by Satis&Fy NYC.
Invitation production by Premier Press, Portland OR
L'il Penny was on hand to watch over the space.
The Nike Kyrie 1 will be a fan favorite on Nike's customaization engine, Nikeid
Kyrie Irving checks out the Athelete gallery
Kenny Smith, Charles Barkely and Penny Hardaway were guests to induct Kyrie into the Nike family.
The invitaiton we designed had a Blind Debossed logo and pattern on one side, and a deboss line pattern along with black gloss and gold foil typography.
